In addition to traditional wings, boneless wings and cheese bites, the Cosmic Wings menu includes a selection of crowd pleasers like chicken tender dippers, waffle fries and onion rings along with a variety of signature dips and sauces on the side, like honey BBQ, house-made ranch or bleu cheese. All of these craveable combos are delivered right to your home!” “We’ve packed it with fan-favorites like traditional and boneless wings and cheese bites smothered in a variety of sauce choices, including two exclusive Cheetos wing sauces that can’t be found anywhere else – dangerously cheesy Original Cheetos and Cheetos Flamin’ Hot wing sauce. “The new Cosmic Wings menu is out-of-this-world delicious,” said Chef Stephen Bulgarelli, culinary lead of Cosmic Wings. Starting today, Cosmic Wings will deliver wing fans the combos they crave with a one-of-a-kind menu featuring exclusive Cheetos®-inspired items. That said, not everybody is working with Flamin’ Hot Cheetos.GLENDALE, Calif.-( BUSINESS WIRE)-The wing game has officially been taken to another universe! Introducing Cosmic Wings (SM), a new online-only restaurant available for delivery* exclusively via Uber Eats and made in nearly 1,300 Applebee’s kitchens nationwide. “You can’t keep just throwing up virtual brands - at some point, there’s saturation,” Dan Fleischmann, vice president of Kitchen Fund, told CNBC earlier this year. With Chili’s and Bloomin’ Brands also launching their own virtual-restaurant, wings-only brands, Cosmic is entering a crowded field.
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Neither CW nor Uber Eats tout the company’s origins on their sites - so for customers who want to support local business, they may turn to Cosmic Wings without realizing the brand has a much larger, more corporate association.Īs well, once the current Uber Eats free delivery promotion is up at the end of February, will customers want to pay $15 for 10 wings (the current Cosmic Wings price in Brooklyn) plus delivery and tip … all while receiving their food around 20-30 minutes after it’s prepared? As noted, Cosmic Wings is an extension of Applebee’s and a partnership between several large brands. “Projections are placing the market cap for ghost kitchens at $1 trillion by 2030, even with the return of on-premise dining.”īut we do have other, admittedly modest concerns, besides the lack of beer. “Ghost kitchens are a great way for brands to quickly test new concepts without relying on the large build-out costs of the traditional methods,” says Nabeel Alamgir, a former casual dining CMO who recently launched Lunchbox, a service that helps restaurants reduce their dependence on third-party delivery companies that charge high commission rates (Lunchbox launched its first 100% cloud kitchen concept early in 2020 with Moonbowls of Salted). Given the big names behind the launch and the limited menu, the concept seems likely to succeed, at least in 2021.
(A minor quibble: If you’re already working with Applebee’s and your focus is chicken wings … well, all I know is that the Applebee’s near me does takeout and delivery booze. That said, the sauce for Cosmic Wings is proprietary, and the brand also uses its own packaging with special ventilation to let out steam and keep the food crispy. The food is actually prepped in Applebee’s kitchens, where Bulgarelli notes chicken wings are already the number-one appetizer.
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